Boost enrollment in paperless programs so your company can save money and the planet.
Companies are looking to trim their budgets in this uncertain economic environment. Meanwhile, customers are depending more on electronic communications to stay engaged – and becoming more concerned about climate issues. It’s the perfect time to focus on converting customers to paperless programs and meeting company sustainability goals.
BlastPoint Co-Founders Alison Alvarez, CEO, and Tomer Borenstein, CTO, discuss the advantages of boosting paperless enrollment.
Many customers are ripe for converting to paperless, and many of them don’t fit into the young, environmentalist prototype. Our research shows that young and old, high- and low-income, tech-savvy and tech-shy customers can all be good fits for paperless programs.
This is why pre-packaged customer segments aren’t the answer for identifying customers most likely to enroll. Instead, understanding your own customer data is critical.
BlastPoint’s data-driven personas make it easy to zoom in on the households in your customer base that are most likely to enroll, so you can quickly and efficiently reach out to them. Our predictive algorithms bring together your internal data as well as demographics, behavioral data, and channel preferences, so you can get to know your paperless personas. Which also means that you can customize messaging and identify the best channels for motivating them to enroll.
As a result, your team can craft targeted campaigns that result in big wins – such as millions in savings.