Mid-Atlantic Natural Gas Utility Prevents Billing Defaults With BillPay Personas
By creating personas based on major bill payment patterns within its customer base, BlastPoint is helping a large Mid-Atlantic Natural Gas utility prevent billing defaults and keep customers out of the dunning process. Using our proprietary algorithms, BlastPoint segmented customers according to their specific payment habits, augmenting payment data with behavioral and demographic data. The resulting billpay personas enable the company to target each customer with the right messaging through their preferred channels. The goal: get at-risk customers the help they need and reduce revenue allocated for rolling trucks and write-offs.
Large North American Utility Identifies Commercial Partners to Expand EV Charging Infrastructure
A North American energy company with a large territory wanted to get ahead of the EV adoption curve and identify the best commercial partners for installing more publicly and privately available chargers. The only complication? A very small sales team and numerous businesses to analyze and approach. Based on this initiative, BlastPoint segmented potential partners into data-driven commercial personas, enabling the sales team to target businesses within their territory most likely to adopt - and pass over the others. The result? An effective, streamlined approach to expanding EV infrastructure that a small sales team can easily handle.
Peoples Natural Gas Identifies New Customers & Increases Revenue
With federal regulations limiting how gas utility companies can grow revenue, Peoples Natural Gas needed to expand their territory or convert users of other heating sources like wood fire, electric and propane into natural gas consumers in order to stay competitive. Find out how PNG used BlastPoint’s scoring algorithms and behavioral insight tools to locate and reach potential customers who were most likely to convert, and learn how they discovered untapped portions of their territory where new pipelines could be laid for future expansion.
North Eastern Gas Utility Quickly & Effectively Increases Enrollment in Paperless Billing Program
With 700K customers across the Eastern U.S. and Mid-Atlantic regions, this gas utility company needed to reduce the amount it was spending, as well as the amount of paper it was using, on standard billing practices done through the mail. Find out how this utility company used BlastPoint’s data-driven personas to save money and reduce their carbon footprint by finding, engaging, and successfully enrolling a wide swath of customers into electronic billing programs.