In January 2020, BlastPoint put together a list of five trends in the electric vehicle industry that we hoped would flourish sometime during the year. Then COVID-19 hit and everything …
Target, partner, lead and grow: How companies using commercial business personas keep customers happy and increase revenue, even during a crisis. Businesses across industries have reached far beyond simply knowing …
Customer personas have become critically important sales and marketing tools, but they’re not just for B2C companies anymore. Find out what commercial personas are, and how businesses that serve other …
Digital engagement is up across industries due to coronavirus-related shut-downs. Virtual meetings, remote classes and online grocery shopping have become the norm for many, which could mean that more people …
When shut-off moratoriums end, utilities will be faced with having to disconnect service for thousands of delinquent customers. Is there anything they can do to mitigate the economic disaster that …
Utility companies are gazing into the future with worry over what the see: More and more customers falling behind on their bills. BlastPoint identifies these customers as being in the …
Recent utility data shows a surprisingly small number of customers have been applying for energy assistance programs over the past few months. Why is this bad for utilities, and what …
Preparing for a crisis is an enormous challenge, even when you put decisive action plans into place early on. But in a prolonged crisis, such as we’ve seen throughout the …
Dollar Energy Fund CEO Chad Quinn explains why his organization is offering its digital customer assistance tool, MyApp, to utilities for almost nothing. (Spoiler Alert: It’s just the right thing …
Utility companies face an unprecedented economic situation with COVID-19. Record numbers of jobless customers won’t be able pay their monthly bills, which means utilities need to get proactive. Luckily, putting …
