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Greater Minneapolis Map

Mapping Regret: Who’s Battling Buyer’s Remorse After Black Friday 2019?

Posted on December 5, 2019 by Janeen Ellsworth

December 2019 Map of the Month, featuring Minneapolis, MN, to explore Black Friday customer behavior & understand who’s feeling buyer’s remorse.

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Engaging the Modern Energy Customer at Every Touchpoint

Posted on November 7, 2019 by Janeen Ellsworth

Why should energy providers treat customers as unique individuals who change over time? So that those people stay customers, for life. Last week we cruised through history to find out …

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Customer Segments: How To Find Them & What To Do Once You Have Them

Posted on October 17, 2019 by Janeen Ellsworth

As a business owner, you probably already have a good idea of the single or multiple customer segments you currently serve. They might even vary widely, depending on your business’s …

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“Weapons of Math Destruction,” by Cathy O’Neil: Can Data Be Used to Protect the Vulnerable?

Posted on May 24, 2019 by BlastPoint

This is Part 2 of our two-part series on “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” a 2016 release by author Cathy O’Neil and one …

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“Weapons of Math Destruction,” by Cathy O’Neil: AI Company Book Club Discusses Using Data for the Common Good

Posted on May 14, 2019 by BlastPoint

When Cathy O’Neil’s book, “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” lit up BlastPoint’s radar a few months ago, we decided to make it the …

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