Mapping Regret: Who’s Battling Buyer’s Remorse After Black Friday 2019?
December 2019 Map of the Month, featuring Minneapolis, MN, to explore Black Friday customer behavior & understand who’s feeling buyer’s remorse.
Engaging the Modern Energy Customer at Every Touchpoint
Why should energy providers treat customers as unique individuals who change over time? So that those people stay customers, for life. Last week we cruised through history to find out …
Customer Segments: How To Find Them & What To Do Once You Have Them
As a business owner, you probably already have a good idea of the single or multiple customer segments you currently serve. They might even vary widely, depending on your business’s …
“Weapons of Math Destruction,” by Cathy O’Neil: Can Data Be Used to Protect the Vulnerable?
This is Part 2 of our two-part series on “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” a 2016 release by author Cathy O’Neil and one …
“Weapons of Math Destruction,” by Cathy O’Neil: AI Company Book Club Discusses Using Data for the Common Good
When Cathy O’Neil’s book, “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” lit up BlastPoint’s radar a few months ago, we decided to make it the …