Client
The Dog Stop

Objective
1) Close more franchise deals
2) Find optimal markets for expansion
3) Increase franchisee client acquisition

About The Dog Stop
The Dog Stop opened its doors in 2009 after owners Jesse Coslov and Chris Kane spent several years researching the pet care industry. Their goal was to create a fun and safe environment where dogs would love to come and play, and pet owners would feel 100% confident in the superior care that their dogs were receiving.

Learn more: https://thedogstop.com/

Highlights

COMBINE FACTORS INTO DYNAMIC CUSTOMER PROFILES TO FIND MARKETS THAT MATCH THEM
ANSWER
ANY QUESTION
IN REAL TIME
GENERATE LEADS
IN ANY TERRITORY
FOR TARGETED MARKETING

The Process

1. Identify the Best Markets for Growth

The Dog Stop uses BlastPoint’s site selection tool to design custom service footprints that pinpoint areas in new markets that have a high concentration of people and businesses that match their ideal customer profile. BlastPoint’s scoring feature uses heat maps to quantify the number of franchises a metro area will support.

2.  Sell More Units Faster

Using BlastPoint’s reporting feature, The Dog Stop can answer any question a prospective buyer might have about a territory.

“We can sit down with the individual who is considering purchasing one or several territories and physically play around with different territories on the fly in front of them,” says Coslov. “It’s just so helpful for us to use geographic boundaries and literally draw right on the map to really create territories that not only we understand exactly who is in them and who the market is going to be, but to allow us to customize it based on what geography presents.”

3. Help Franchisees Acquire More Customers

The Dog Stop uses BlastPoint’s lead generation technology to identify potential customers within their service area. The interactive platform locates ideal customers by attributes like average drive time to their store and average annual amount spent on veterinary care. With these insights, The Dog Stop empowers its franchisees to create targeted marketing campaigns that will reach potential customers right where they are.