Clients
Charleston Area Alliance

Objective
The CAA was out to win a luxury grocer’s new location, and sought to answer the timeless local business question in comparison to other bidding cities: does our region have better access to profitability?

Building a Simple Answer
BlastPoint empowered the CAA to solve a compound research problem in minutes from a desktop, rather than days of a dedicated researcher’s time. Here’s how the answer was built:

1. Draw 60-minute drive time boundaries for bid cities 2. Define audiences by asking questions based on:
• Education Level
• Income
• Rent as % of Income

In the end, the Drive Time boundary illuminated just how accessible Charleston’s educated, disposable income is for a new luxury grocer.

 

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