Mid-Atlantic Natural Gas Utility Prevents Billing Defaults With BillPay Personas
By creating personas based on major bill payment patterns within its customer base, BlastPoint is helping a large Mid-Atlantic Natural Gas utility prevent billing defaults and keep customers out of the dunning process. Using our proprietary algorithms, BlastPoint segmented customers according to their specific payment habits, augmenting payment data with behavioral and demographic data. The resulting billpay personas enable the company to target each customer with the right messaging through their preferred channels. The goal: get at-risk customers the help they need and reduce revenue allocated for rolling trucks and write-offs.
Large North American Utility Identifies Commercial Partners to Expand EV Charging Infrastructure
A North American energy company with a large territory wanted to get ahead of the EV adoption curve and identify the best commercial partners for installing more publicly and privately available chargers. The only complication? A very small sales team and numerous businesses to analyze and approach. Based on this initiative, BlastPoint segmented potential partners into data-driven commercial personas, enabling the sales team to target businesses within their territory most likely to adopt - and pass over the others. The result? An effective, streamlined approach to expanding EV infrastructure that a small sales team can easily handle.
Peoples Natural Gas Identifies New Customers & Increases Revenue
With federal regulations limiting how gas utility companies can grow revenue, Peoples Natural Gas needed to expand their territory or convert users of other heating sources like wood fire, electric and propane into natural gas consumers in order to stay competitive. Find out how PNG used BlastPoint’s scoring algorithms and behavioral insight tools to locate and reach potential customers who were most likely to convert, and learn how they discovered untapped portions of their territory where new pipelines could be laid for future expansion.
North Eastern Gas Utility Quickly & Effectively Increases Enrollment in Paperless Billing Program
With 700K customers across the Eastern U.S. and Mid-Atlantic regions, this gas utility company needed to reduce the amount it was spending, as well as the amount of paper it was using, on standard billing practices done through the mail. Find out how this utility company used BlastPoint’s data-driven personas to save money and reduce their carbon footprint by finding, engaging, and successfully enrolling a wide swath of customers into electronic billing programs.
The Dog Stop Identifies the Best New Locations for Expansion
Pet care franchise The Dog Stop had a business model that was easily replicable and extremely viable, but its owners wanted to be extremely cautious in avoiding the pitfalls of sudden, rapid growth. With a vision for methodical expansion and commitment to building a healthy infrastructure to ensure franchisee success, find out how The Dog Stop used BlastPoint’s tools to grow from five locations to 65, and counting.
PICKUP Reduces Travel Expenses with Remote Territory Expansion
Home delivery service PICKUP was growing fast into nationwide markets throughout 2018. But the Dallas, TX-based franchisor needed a way to cut back on travel expenses that had accrued to $20K/year with so many site reconnaissance trips. Find out how BlastPoint’s remote site selection tool helped PICKUP reduce their travel expenses to just $1K annually.
The Lavender Project Targets New Locations for Smart Expansion
Green Mining creates jobs and business opportunities for displaced Appalachian miners by reclaiming abandoned surface mines for lavender farming. To identify the most viable opportunities for future Lavender Projects, Green Mining needed to answer critical questions about their targeted regions, which is expensive and time-consuming research. Find out how they used BlastPoint’s real-time platform to save money as well as access and understand a wealth of socioeconomic data to help them make informed decisions about where to take their next Lavender Project.
Charleston Area Alliance Attracts New Business by Highlighting Socioeconomic Data
In its bid to attract a luxury grocer to the area, the Charleston Area Alliance needed to prove whether or not it could be a viable location for a retail food business. Find out how this community group used BlastPoint to illuminate information like local drive time, education and income information about potential customers in the area to inform their decision-making.