BlastPoint CTO Tomer Borenstein shares insights and strategies for engaging low-income utility customers during the pandemic, in this webinar recap hosted by our friends at the Smart Energy Consumer Collaborative.
Proactively reaching out to your most vulnerable customers during a pandemic is not only possible; it’s absolutely necessary in order to help them–and your company–stay afloat.
But some utilities encounter major roadblocks when trying to do so.
Thankfully, tips and tools for building a proactive engagement plan are available to utilities and, actually, all business types. In fact, most large enterprises, utilities included, actually already possess exactly what they need to launch an effective customer engagement plan: customer data.
Even better, it’s never too late to start devising an effective, cost-efficient plan of action.
From not knowing who or where your at-risk customers are, to not knowing what information to share with them once you’ve got their attention, CTO and Co-founder Tomer Borenstein lays out BlastPoint’s data-driven strategies for engaging lower-income energy customers during the COVID-19 era. Take a walk through our slide deck from the webinar!
Also featured is Angie Ostaszewski of Amaren Illinois, who discusses energy efficiency as a long-term, sustainable strategy for supporting and engaging lower-income energy consumers. She shares some really impressive customer success stories and new, cost-efficient, energy technologies. So please have a listen and enjoy this great info!
Big thanks to our friends at the Smart Energy Consumer Collaborative for hosting this fantastic webinar series! Click the button below to listen to the recording.
To find out more about boosting program enrollment during the current crisis, check out Part 1 and Part 2 of our post about possible barriers to enrollment in your awesome programs. And be sure to visit our Solutions page to learn more about BlastPoint’s data solutions for effective customer engagement.