This is our second and final post in the Intrusive Marketing Series. If you run a Brazilian steakhouse, you probably shouldn’t mail BOGO coupons to vegetarians. They’re lovely people, …
This is the first blog in a two-part series about intrusive marketing practices and why we want to avoid them. You pull into a car dealership with your stomach in …
BlastPoint has never been like other data companies. And that’s the only way they could have ever gotten someone like me to sign on. Very few other organizations I’ve encountered …
Images: Allure When we heard that one of our favorite childhood video games was being turned into a cosmetics line, our hearts thumped a little. What do Tetris and Ipsy have in …
This is Part 2 of our two-part series on “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” a 2016 release by author Cathy O’Neil and one …
When Cathy O’Neil’s book, “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” lit up BlastPoint’s radar a few months ago, we decided to make it the …
The BlastPoint team has finally recovered from a whirlwind—and we mean that in the best possible sense—trip to Phoenix for the CSWeek Conference in April. If you’re not familiar with …
Highlights from our Webinar with Franchise Expert Chris Cynkar In a world where people like to pit Millennials against Baby Boomers in some kind of generational showdown, franchise expert and …
Nearly a third of Americans struggle to pay their monthly utility bills, according to a 2018 report by the American Energy Information Administration (EIA). One in five households skip …
Welcome to BlastPoint’s IFA 2019 Roundtable Roundup – a 5-Part Series! Startup franchises have a lot to get excited about. From groundbreaking healthcare and fitness services to alternative child enrichment …
