Webinar, August 1, 2pm EST. Learn sustainable strategies for franchise development from industry leader Chris Kelleher, VP of Franchise Development & Operations at Celebree Schools.
Electric vehicle charging stations aren’t reaching every community. Find out where EV charging deserts are located and why they might exist.
What do startup franchisors, utility marketers, and nonprofit directors all have in common? They each possess long-acquired, specialized expertise to make their organizations run like well-oiled machines, and many of …
This is our second and final post in the Intrusive Marketing Series. If you run a Brazilian steakhouse, you probably shouldn’t mail BOGO coupons to vegetarians. They’re lovely people, …
This is the first blog in a two-part series about intrusive marketing practices and why we want to avoid them. You pull into a car dealership with your stomach in …
BlastPoint has never been like other data companies. And that’s the only way they could have ever gotten someone like me to sign on. Very few other organizations I’ve encountered …
Images: Allure When we heard that one of our favorite childhood video games was being turned into a cosmetics line, our hearts thumped a little. What do Tetris and Ipsy have in …
This is Part 2 of our two-part series on “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” a 2016 release by author Cathy O’Neil and one …
When Cathy O’Neil’s book, “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” lit up BlastPoint’s radar a few months ago, we decided to make it the …
The BlastPoint team has finally recovered from a whirlwind—and we mean that in the best possible sense—trip to Phoenix for the CSWeek Conference in April. If you’re not familiar with …
