Utility companies face an unprecedented economic situation with COVID-19. Record numbers of jobless customers won’t be able pay their monthly bills, which means utilities need to get proactive. Luckily, putting an effective plan in place is easier than you might think.
BlastPoint’s CTO and Co-Founder Tomer Borenstein shared his insights this week with Energy Central’s Customer Care Group on the powerful role data can play for utilities, and we invite you to check it out, too.
In Borenstein’s trending post, he lays out three ways utilities can leverage the data they already have to support the most vulnerable members of their community through the COVID crisis. Here’s a sneak peak of what they are:
- Identify those most at risk
- Optimize engagement strategies to meet modern consumers
- Provide long-term support solutions
He explains how utilities can go about achieving all three of those, even on a slim budget; even in the midst of a global pandemic.
Many thanks to our friends at Energy Central for sharing BlastPoint’s message with so many industry leaders. Looking forward to connecting with more of you there!
If you’d like to hear more about mitigating the coming billpay crisis, visit our Webinars page to listen in on the Smart Energy Consumer Collaborative (SECC)’s “Engaging Lower-Income Consumers in Energy, Part III,” in which Borenstein was a presenter.