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Blog

Relationships, Transparency, and Data: Franchise Development Must-Haves

Posted on August 16, 2019 by Marianne Holohan

Don’t miss this info-packed recap of BlastPoint’s In The Spotlight webinar, featuring Chris Kelleher, VP of Franchise Development & Operations at Celebree School.

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How To Optimize Internal Data To Sell More Franchises

Posted on July 25, 2019 by Janeen Ellsworth

Your franchise already gathers plenty of data, but are you using it to its fullest potential? Learn how to optimize internal company data using the tools you already have so …

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It’s Never Too Late to Franchise – Or Is It? In the Spotlight Q&A with Chris Kelleher of Celebree School, 8/1 @ 2 pm EST

Posted on July 19, 2019 by Janeen Ellsworth

Webinar, August 1, 2pm EST. Learn sustainable strategies for franchise development from industry leader Chris Kelleher, VP of Franchise Development & Operations at Celebree Schools.

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Intrusive Marketing Series, Part 2: The Art of Leaving People Alone

Posted on June 27, 2019 by Marianne Holohan

This is our second and final post in the Intrusive Marketing Series.   If you run a Brazilian steakhouse, you probably shouldn’t mail BOGO coupons to vegetarians. They’re lovely people, …

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Intrusive Marketing Series, Part 1: The Art of Walking Away

Posted on June 26, 2019 by Blastpoint

This is the first blog in a two-part series about intrusive marketing practices and why we want to avoid them. You pull into a car dealership with your stomach in …

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Do Brand Collaborations Really Work?

Posted on May 31, 2019 by Blastpoint

Images: Allure When we heard that one of our favorite childhood video games was being turned into a cosmetics line, our hearts thumped a little. What do Tetris and Ipsy have in …

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How the Franchise Industry is Responding to Changing Demographics

Posted on April 16, 2019 by BlastPoint

Highlights from our Webinar with Franchise Expert Chris Cynkar In a world where people like to pit Millennials against Baby Boomers in some kind of generational showdown, franchise expert and …

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The Top 5 Questions Emerging Franchisors Should Be Asking Themselves If They Want to Boost Sales

Posted on March 12, 2019 by BlastPoint

Welcome to BlastPoint’s IFA 2019 Roundtable Roundup – a 5-Part Series! Startup franchises have a lot to get excited about. From groundbreaking healthcare and fitness services to alternative child enrichment …

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IFA 2019 Top Tech Trends Share Common Goal: Maximize Customer Convenience

Posted on February 28, 2019 by BlastPoint

The International Franchise Association’s 2019 Conference in Las Vegas (Feb. 24-27) delivered four invigorating days of education, motivation, and celebration. We flew out of Pittsburgh on a Saturday, eager to …

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