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Blog

Intrusive Marketing Series, Part 2: The Art of Leaving People Alone

Posted on June 27, 2019 by Marianne Holohan

This is our second and final post in the Intrusive Marketing Series.   If you run a Brazilian steakhouse, you probably shouldn’t mail BOGO coupons to vegetarians. They’re lovely people, …

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Intrusive Marketing Series, Part 1: The Art of Walking Away

Posted on June 26, 2019 by Blastpoint

This is the first blog in a two-part series about intrusive marketing practices and why we want to avoid them. You pull into a car dealership with your stomach in …

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Do Brand Collaborations Really Work?

Posted on May 31, 2019 by Blastpoint

Images: Allure When we heard that one of our favorite childhood video games was being turned into a cosmetics line, our hearts thumped a little. What do Tetris and Ipsy have in …

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How Public Utilities Can Diversify Communication Methods to Optimize Customer Engagement

Posted on April 30, 2019 by BlastPoint

The BlastPoint team has finally recovered from a whirlwind—and we mean that in the best possible sense—trip to Phoenix for the CSWeek Conference in April. If you’re not familiar with …

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Utility Companies Cut Customer Billing Defaults Using AI

Posted on April 10, 2019 by BlastPoint

  Nearly a third of Americans struggle to pay their monthly utility bills, according to a 2018 report by the American Energy Information Administration (EIA). One in five households skip …

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